Designed by Paul Costelloe, this towel features one of his signature ‘Lady’ illustrations, bringing a touch of artistry to your bathroom. Soft and absorbent, it's a luxurious 650 GSM. GSM means Grams per Square Metre, which is the standard measurement for the weight and quality of towels. It usually ranges from 300 to 900. The higher the GSM, the heavier the towel. Brought to you by Irish designer Paul Costelloe, exclusively for Dunnes Stores.