Joanne Hynes transforms the everyday holdall into a statement piece, fusing bold graphics with tactile contrasts. Crafted from easy-to-clean nylon, the front features embroidered and appliquéd lettering spelling out the designer’s spring slogan, ‘Gimme Dopamine’, while the back bursts into an all-over artwork print. Snakeskin-effect PU trims and handles frame the design, adding bold definition. A detachable green PU wallet keeps essentials organised, while the waterproof lining and inside pocket offer practicality without compromise. The XL zip pull, printed with the Joanne Hynes signature, adds a personalised touch, and the dark navy woven strap provides a comfortable crossbody option. Joanne Hynes is a Limited Edition crafted range exclusively for Dunnes Stores.